Black Hat DomainerBlack Hat Techniques for Domains

Godaddy and Dynadot (there may be others) run a very peculiar expired domain auctions service, which must not, in any case, be weigh against professional drop catchers like Pool or Snap.

Despite the “expired” label, they auction the domains before they actually expire. Domains get listed, domainers bid up their offers, best bid wins, receives a congratulation email and the domain gets pushed to the winner’s account.

What’s astonishing is what comes next: a new email is received saying the previous owner has renewed the domain. Say what?! He has renewed the domain I won?!

Who cares!? I don’t! I get all my domains at reg fee. So should you. Anyway, what’s important to note is that there’s a real Arbitrage Loophole potential in this: there’s a domainer wasting the domain (it let it expire) and a domainer (often several) ready to pay top dollars for it (some sale for the thousands)

Of course registrars are not THAT dumb and protect the whois data. But there are, at least, two ways to find the real owner of the domain:

- Searching on domainers forums for recent sales/appraisals threads on that domain.

- Using the whois history service provided by domaintools.com

So, it’s up to you to connect the remaining dots, but still, I advise you not to offer more than two years reg fee and only for the top auctions, in order not to raise many suspicions and keep yourself below the radar.

Blackhatworld forum has run a competition to rank #1 for the Google term “blackhatworld rocks”.

Guess what? The winner won using a perfect domain match. What have I been telling you lately about the power of a domain name.com?

Anyway, it’s a great spot to look for what’s currently passing link juice and what’s not, where to drop your links and where to parasite host. Despite the name of the forum, don’t expect too much hard core BHSeo, lol. Anyway, here you have some examples:

http://grazr.com/blog/wolvax

http://www.freewebs.com/blackhatworld-rocks/

http://blackhatworldrocks.vox.com

http://blackhatworldrocks.co.cc

http://www.merchantcircle.com/business/BlackHatWorld.Rocks.800-858-4854

http://hubpages.com/hub/blackhatworldrocks

http://www.xomba.com/blackhatworld_rocks_contest

http://newyork.backpage.com/GeneralCommunity/blackhatworld_rocks_/classifieds/ViewAd?oid=4989167

http://blackhatworldrocks.blip.tv/

http://nashville.backpage.com/GeneralCommunity/blackhatworld_rocks_seo_contest_/classifieds/ViewAd?oid=835349

You got your domains; you’ve developed some easy sort of MFA sites and guess what? Nobody pays you a visit.

Yes, you need some SEO. But as a Black Hat, I won’t give you the same build links and get some original on topic content. Of course that’s important, but let me tell you some new and still not overused tricks:

RSS

In case you still didn’t notice, Google Webmaster Tools now tracks the number of your RSS feed subscribers you have. And having a large subscription base can easily shoot your articles rankings up. The magic number seems to be at least 25 for most things; however, if you can get this number well over 50, it won’t be very hard to get highly competitive article themes way up in the rankings.

But how do I boost my subscriptions you now ask. No, it’s no good to Photoshop your feedburner widget. Instead, let’s try some online rss readers. Just create several Gmail accounts use each account to subscribe to your own rss feed. Use as many online readers, aggregators you may find like Netvibes. How do you think Shoemoney got that overnight boost on rss subscribers on the dispute with John Chow?

Feedburner hacked! from Boris Veldhuijzen van Zanten on Vimeo.

BOUNCE

Google is using a comprehensive measure of how of your pages bounce rate and takes into account when calculating your overall rankings. If you’re pages are bouncing over 80 percent of the time back to the search results, it’s highly likely that the rankings will either be demoted or drop off completely. Between 50 and 60 percent seems to be the average that keeps a site ranked and consistent. However, if you can get the site to bounce less than 20 percent, you’ll be performing in the top percentile and consistently rank well.

Again how can you improve your bounce rate you may ask? No, it’s not enough to show some great boobs! Instead you need to JavaScript disable the back button on your sites! That will prevent people from going back to the search results.

Browse the web for several ways to do this, here’s a nice one for Firefox from Jeremiah Grossman.
Homework: discover how Shoemoney does it for Opera… it’s on one of the .js files he loads…

FLOOD

The People Flood tactic, has been in use for a very long time now, and is still very effective. What this tricks does is simple: a bunch of people search for your keywords and clicks on your pages.

The best and most effective way to do this is using an iframed Google xss injection on a high traffic site. However nowadays it’s very hard to find a Google xss and the ones found stay unpatched for a very short time. But why do you need a xss? Because G now uses a token to track your cookie.

So that leaves you not many choices but to use cheap human labor. Amazon’s mechanical turk is one of the options.

Lyndon Antcliff recently helped a client achieve over 1500 inbound links in under a week with a story designed to grab attention.
The article – 13 Year Old Steals Dad’s Credit Card to Buy Hookers – appeared on money.co.uk as part of Lyndon’s linkbaiting campaign, and it was certainly successful.

The story soon appeared around the world. Digg users pumped it up to a total 2452 diggs, driving tons of traffic to the page. Then news outlets started leaping on the story. In Australia News.com.au, The Daily Telegraph, and more all publicized the story, driving hundreds of links and thousands of site visitors back. Back in the UK, best selling newspaper The Sun published the story in their pages. News services loved the story of what American teens can get up to. In the states, Fox News aired the story, later spread wide through YouTube.

But the whole article was fake. Now the fun part began. Lyndon couldn’t resist himself and made the classical mistake: gloating. On announcing the hoax on his own website, he created a buzz all over and the discussion is still going on how unethical the move was.

My intention is not to discuss if he was right or wrong, he ruined it all anyway, Matt spoke and so no linkjuice from Google now. The only, most important part of the puzzle was the domain name and no one seems to acknowledge this! Well, almost no-one.

On Sphinn story comments page, scroll down the page and you’ll find this:

[…]checked the originating website and saw it was money.co.uk and went ‘wow, it’s true.’ It’s there. Read the comments. There are close to 150 of them and only about five call it a fake. The rest want to canonize the kid. They discussed whether it was fake and decided it was true. Based on the website.”

Yes, but it was not based on the website, it was a decision based on the domain name! Solely based on the domain name! That finally brings me to the title of this post: how to successfully launch a website with a premium domain and only $100, with just two simple steps:

• 1. Write a funny fake on-topic story and publish it on the premium domain. You can also copy one already posted and give it a twist; TheOnion is a great place to get started looking for cool fake stories.
• 2. Buy some Diggs for the story. Current exchange rate is $1 a Digg. 100 Diggs will win the initial inertia and after that, reaching the homepage is easy. I want promise it would go Fox News or The Sun but, as seen on TV, your chances are very good.